Google Ads is a digital marketing tool for businesses to get attractive and purposeful ad copy in front of their target audience on the internet. Through Google Ads, businesses can display their customized ads in the form of text format search engine ads, video ads, banner ads, or other display options to customers who look for relevant terms on Google Search and Google Maps. In today’s SEO-dominated digital marketing landscape, businesses have many reasons to use Google Ads to promote their products or services.
High returns on investment
Businesses that use Google Ads pay for using the tool when people on the internet click on their ads, and their landing page generates online traffic. This is why businesses can truly optimize their returns on digital marketing investment by finetuning their Google Ads campaigns. This is a departure from other marketing tools, in which clients need to pay subscription fees and other amounts to continue using them, even if the clients themselves are not profiting from the ad campaigns made by using the tools.
Moreover, Google’s analytics tools that come with Ads allow clients to know what areas of their ad campaigns are potentially working with their target audience. This information enables businesses to focus their time, money, and efforts only on those areas and save money in the process. This is another way where using Google Ads lets companies increase their returns on investments.
Increased brand recognition and awareness
Google’s ubiquity online is a major reason why investing in Google Ads is a safe bet for businesses. Inevitably, Google is the first place netizens go to whenever they need to purchase any product or service or look for any information. Therefore, having a presence on this site gives companies a great advantage by harnessing the reach and overall visibility of the world’s most popular search engine.
Companies can stay in the eyeline of their target audience through Google’s targeted adverts on related search results. This process makes them perennially visible and exposed to existing customers and interested potential clients and, in the long run, makes their brand more recognizable. Exposure is the key requirement for acquiring more leads, paying customers, and converting potential customers into captive audience members. Therefore, if visibility is required, then opting for Google Ads is the right choice for businesses.
Quick and transparent results
Numerous successful businesses spend large sums of money on Google Ads as they normally get quick and straightforward results in their ad campaigns made by using the tool. What’s more? Businesses can also get quickfire reports of their campaigns’ performance in real time. Customers who pay for Google Ads get a customized dashboard with key information for each displayed campaign. Some of the information includes the number of times an ad has been clicked, the number of website visitors, the cost per click, and similar other details.
Transparency and immediate effectiveness are among the main reasons companies use Google Ads for business growth and development.
Allows perpetual connectivity with customers
In many cases, customers tend to see ads but do not necessarily click on them. If it happens frequently, this may cause a company’s revenue losses to mount over time. However, the omnipresence of Google Ads means that potential online customers will continue to see banner ads on other websites and apps they visit. Also, businesses can create retargeted video, text, and image ads for customers who stay on a particular page or service for a certain amount of time but have not made any purchases.
Essentially, perpetual connectivity through Google Ads is the concept of businesses staying linked with potential leads even when they are not actively searching for their products or services.
Enables catering to intent clearly
Digital marketing is all about businesses conveying the customer-oriented intent of their products and services to potential clients on the Internet. Clients may have different reasons or intents for using different platforms. For instance, on social media, people do not wish to be bombarded with ads. So, inundating that zone with banner ads and other pieces of marketing will simply turn people off and persuade them to turn off cookies on their browsers. Therefore, on social media, businesses need to use different strategies to market their products or services.
On search engines and commerce-related sites, adverts work just fine. People look for something specific on such portals, such as the landing page of certain products and services.
Performance tracking and detailed analytics
As implied earlier, Google Ads offers businesses a dedicated dashboard to monitor the performance of their targeted marketing and ad campaigns curated online. One of the most prominent tools of Google Ads is its A/B testing facility that lets businesses add their landing pages and ad campaigns (run ads or video experiments) to test their viability.
Some of the other trackable data include the click-through rate (CTR), cost-per-conversion (CPC), ad quality score, keyword search volume, and ad position ranking on the internet. This real-time updating information lets businesses make changes to their campaign if it’s not providing the required results. If the campaign is working and helping spread information about the given company’s products and services to as wide an audience as possible, then businesses can reinforce their campaign by adding more resources to it.
Some other benefits of Google Ads include control over digital marketing campaigns and provision of competitive advantage.